Made for you · Globally curated · Delivering Joy

Not just a jewelry store. The source itself.

We design it. We manufacture it. We sell it to you — nobody stands in between.

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Two women smiling while one shows off her gemstone ring and bracelet

Since 1980 Designed, made and sold by one company.

Tanzanite, amethyst and green gemstone rings set in diamonds

Pear-cut pendant necklace resting on a red gift box

SHOP LCTRUST

45+ Years Making jewelry since 1980
61M+ Meals donated to children in need
2.1M+ Happy Customers A worldwide community
172K+ Reviews ★ 4.6 Google · ★ 4.4 Trustpilot

Two routes to the same piece

From the source, straight to you. No middlemen.

That single step is the entire reason we can offer real gold, genuine gemstones and fine craftsmanship at prices that seem almost too good — because they're not inflated to cover four middlemen you never see.

The industry 6 hand-offs

Factory+
Sourcing Agents+
Tariffs+
Warehouse+
Brand+
Store
You

1 hand-off

Factory You

01
Designed

In-house, by people who know stones and metal from the ground up — since 1980.
02
Manufactured

Cut, set and finished in our own factories — not by a subcontractor three tiers removed.
03
Sold

Straight to you. No wholesaler, no brand, no store standing in between.

1980 → Today

45 years in the making.

Shop LC didn't start as a shopping channel. It started as a factory.

VGL is founded 1980
A gemstone manufacturer built by people who understood stones, metal, and craftsmanship from the ground up — not marketing. For decades, VGL supplied major retailers worldwide with jewelry it designed and made in-house.
Direct to the public, UK 2006
We took the leap our customers deserved: selling straight to the people who wear the pieces. No brand markup. No retail middleman.
The United States 2007
The same sourcing and manufacturing muscle that once supplied Fifth Avenue, offered to you at the price it should always have been.
Beyond the jewelry case 2017
That same direct-sourcing philosophy expanded into home, fashion, and beauty — because our customers trusted us to find genuine value everywhere.
Part of the VGL Group Today
A publicly traded, vertically integrated company — our numbers, sourcing, and practices are a matter of public record. We're a manufacturer with a storefront.

Certified gemstones

Genuine stones, independently checked and certified.
30-day returns

Not quite right? Send it back, no fuss.
Secure Shield

Extra protection for the pieces you love.

The people behind the piece.

Designers, cutters, setters, presenters and the teams who get it to your door.

Your Purchase Feeds

More than a purchase. A purpose.

Every single item you buy from Shop LC triggers a donated meal to a child in need, through our one-for-one Your Purchase Feeds program. It costs you nothing extra — it's simply built into how we do business.

Shop LC is proud to be part of Vaibhav Global Ltd.'s One for One Meal Program — one of the most meaningful giving initiatives in retail.

Shop and give

Meals reaching children Every purchase makes an impact

1 Purchase = 1 Meal

61,000,000+ meals served 61,000,000+

Meals served by our community — and counting. Same price, same product, one extra meal.

Purpose
Delivering joy.
Mission
Deliver one million meals a day to children in need by 2040, through Your Purchase Feeds.
Vision
To be the value leader in electronic retailing of jewelry and lifestyle products.

Our values

Teamwork
Honesty
Commitment
Passion
Positive Attitude

Sustainability

Built to last — for the planet, too.

Direct sourcing, done responsibly. It isn't just better for your wallet — it's better for the people and places our materials come from.

Solar Energy

Generating over 11 million KWH from solar power
Tree Plantation

Contributing to a healthier planet by planting over 35,000 saplings
Eco-Conscious

Conserving water with our harvesting and waste management project

The bottom line

This isn't a jewelry store dressed up as a source. It's the source, dressed up as a jewelry store.

Forty-five years ago, we were the manufacturer other retailers relied on to get jewelry right. Today you deal with that same source directly — the cutting, the setting, the sourcing, the quality control — with none of the markup and all the accountability of a publicly traded, factory-backed company.